What does "design thinking" focus on?

Design thinking is centered on a solution-based approach that emphasizes understanding user needs at a deep level. This methodology places the user at the core of the design process, ensuring that their experiences, challenges, and preferences inform the solutions being developed. By prioritizing empathy and the user's perspective, design thinking encourages innovative and effective solutions that are more likely to resonate with the intended audience.

This approach often involves stages such as empathizing with users, defining problems, ideating solutions, prototyping, and testing, which collectively enable designers to explore various possibilities while remaining focused on the actual requirements and desires of the users. This user-centered focus not only enhances the relevance of the solutions created but also fosters creativity and collaboration among stakeholders involved in design processes. Hence, the emphasis on understanding user needs is a fundamental principle of design thinking.